Building block toys are a type of toy. With the gradual development of high-end products, the target audience has changed from children and teenagers to toys of all ages. At the same time, high-end products have collection value due to their high aesthetics and innovation.

Gender users are mainly male groups. In terms of its functional attributes, the creativity of building blocks is immeasurable. For example, the birth of the real car Bugatti Chiron, which is basically composed of 1 million building blocks, can reach a speed of 20km/h.

The fully immersive experience brought by it can achieve the purpose of relaxing, and when the splicing is completed, the aesthetics and sense of achievement of its works also enable users to obtain a high-quality experience.

The core barrier of the building block toy industry lies in the brand power built on the first-mover advantage based on multiple links in the industrial chain. Lego has the characteristics of a stable high market share and high gross profit margin in the building block toy field.

At the same time, it has a loyal fan base and a strong community effect. It has become the spokesperson of the building block toy industry and has strong brand barriers. In terms of each link of "IP-product development-production-channel distribution", LEGO has strong industrial chain integrated operation capabilities and strong brand power, and its design and production capabilities build barriers.

Babies from 1 to 3 years old can begin to imitate objects of various shapes such as simple towers and tall buildings. In the process of building blocks, the small muscles of the children's hands are exercised, the sensitivity and accuracy of the fingers are improved, and the functions of the eyes, hands, brains, and other organs are developed to coordinate and use together.

Exercise children's hand-eye coordination ability, let children use more hands and brains; improve the flexibility of children's fingers, develop children's independent creative ability, and cultivate their sense of achievement.

The game of building blocks can easily give the baby a completely undisturbed "improvisation" space. The baby can build it at will, and gradually develop children's active planning, creation, organization, and playability. It is not only for children to have fun, but the key point is that it can be exercised from knowledge, memory, hands-on, and grow rapidly.

In terms of color selection, try to choose bright colors instead of the gray colors that adults like, which can stimulate children's imagination.